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What is Terragon?

The analysis of extensive data sets offers valuable insights into consumer behavior, facilitating smart mobile messaging strategies for B2C companies. Terragon Audience Profile, serving as our platform's unique identifier, enhances security by ensuring that personal information is encrypted and anonymized. This data-driven marketing software as a service (SaaS) is designed to boost the growth of businesses across Africa. The platform has already categorized user profiles based on a variety of datasets such as demographics, location, transaction history, technology usage, and personal interests, including sports fans and fashion enthusiasts, to optimize the effectiveness of marketing campaigns and drive engagement. By leveraging these detailed profiles, businesses can tailor their messaging even further, thereby increasing their chances of successful interactions with their target audience.

What is Stylumia?

Fashion forecasting agencies and numerous data-driven platforms worldwide claim to offer the best insights into emerging trends. However, is this truly adequate? It is crucial to distinguish between supply-side metrics and consumer demand indicators. Historically, the realms of fashion forecasting and retail analytics have leaned on expert opinions, inventory signals, and subjective market studies accumulated over time. Yet, genuine consumer insights are grounded in an objective grasp of what will appeal to buyers and what will fall flat. At Stylumia, we have crafted a consumer intelligence platform featuring a distinctive AI-powered Demand Sensing algorithm that adeptly analyzes consumer demand signals. Furthermore, we evaluate the products currently available to shoppers, highlight fast-moving items, and, importantly, identify underperforming products at the color and size level for strategic assortment planning. Our consumer intelligence tool presents a groundbreaking, award-winning approach to discerning consumer demand. By scrutinizing millions of consumer reviews, we can accurately identify their likes and dislikes, not just for the present but for upcoming trends, thereby enabling brands to maintain a competitive edge in the marketplace. This holistic strategy empowers businesses to make well-informed choices that are in sync with the shifting preferences of consumers, ultimately fostering stronger connections between brands and their audiences.

Media

Media

Integrations Supported

Azure Application Gateway
Snowflake
Zero

Integrations Supported

Azure Application Gateway
Snowflake
Zero

API Availability

Has API

API Availability

Has API

Pricing Information

$40 /month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Terragon Group

Date Founded

2009

Company Location

Nigeria

Company Website

terragongroup.com

Company Facts

Organization Name

Stylumia

Date Founded

2015

Company Location

India

Company Website

www.stylumia.ai/our-solutions/consumer-intelligence-tool/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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