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What is TerragonPrime?

This data-driven marketing SaaS platform is designed to stimulate growth for businesses throughout Africa. It offers meticulously organized profiles that are segmented by a variety of data metrics, such as demographics, geographic regions, buying habits, technology utilization, and personal interests including fashion and sports, which collectively enhance the effectiveness of marketing initiatives. Organizations can tailor their audience segments based on specific criteria like age, gender, and preferences, leveraging an extensive database of millions of profiles to meet their specific business objectives or marketing campaigns. The ability to target consumers directly on mobile devices—regardless of their device type or whether they are online or offline—greatly increases the chances of successful conversions. Furthermore, the platform allows companies to enrich their customer data by integrating insights from multiple sources, which helps them identify ideal customer profiles and refine their marketing strategies for attracting similar audiences more efficiently. This holistic approach not only enables businesses to implement customized marketing tactics but also equips them to maintain a competitive edge in the ever-evolving market landscape. By continuously adapting to the needs of the audience, the platform ensures that businesses are always one step ahead of their competitors.

What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

Media

Media

Integrations Supported

Adform
Adobe Advertising Cloud
Adobe Audience Manager
InMobi
Lotame
MGID
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Retargetly
Roku OS
Taboola
TransUnion TruAudience
Viant Advertising Cloud
WhatsApp
Xandr
Yahoo Search
Zeta CDP+

Integrations Supported

Adform
Adobe Advertising Cloud
Adobe Audience Manager
InMobi
Lotame
MGID
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Retargetly
Roku OS
Taboola
TransUnion TruAudience
Viant Advertising Cloud
WhatsApp
Xandr
Yahoo Search
Zeta CDP+

API Availability

Has API

API Availability

Has API

Pricing Information

$40 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Terragon

Date Founded

2009

Company Location

Nigeria

Company Website

terragongroup.com/terragonprime/

Company Facts

Organization Name

Eyeota

Date Founded

2010

Company Location

Singapore

Company Website

www.eyeota.com

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