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Affect Lab

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What is The Observer XT?

The Observer XT is distinguished as the most all-encompassing software tailored for behavioral research. It supports researchers in coding behaviors chronologically, analyzing sequences of actions, and effortlessly merging various data types in a well-equipped laboratory environment. Functioning as the pivotal center of your research framework, The Observer XT enables precise coding of behaviors from multiple videos and integrates audio alongside data types such as eye tracking and emotional responses, offering a complete perspective on your results. The capability to visualize and collectively analyze findings is essential, especially when investigating temporal relationships, and this software truly excels in that domain. Engineered for peak performance, The Observer XT allows for the simultaneous playback of diverse modalities, including video, screen captures, location data, physiological metrics, eye tracking, and facial expressions, ensuring that all pertinent information is cohesively synchronized for thorough examination. Its powerful features empower researchers to investigate behavioral trends and outcomes more comprehensively, making it an essential resource for any laboratory engaged in behavioral studies. Moreover, its user-friendly interface and extensive analytical tools foster a more efficient research process, ultimately enhancing the quality of insights derived from the data collected.

What is Affect Lab?

A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.