The Real Feel vs. GWI

Real Feel is a cutting-edge software that employs artificial intelligence to monitor, evaluate, and depict the emotional states of individuals across the United States in real-time, enabling companies to better understand public sentiment for improved decision-making. By collecting responses to the question “How are you feeling today?” on a daily basis from diverse demographic groups, it calculates mood scores and derives insights and trends through AI, presenting results categorized by demographics, days of the week, and geographic areas. This valuable tool addresses gaps in information by delivering emotion-driven insights that track the emotional dynamics of various populations over time, providing a unique and contextual analysis that highlights emerging trends, predicts sentiment shifts, and reveals significant correlations relevant to different business contexts. Furthermore, Real Feel offers a suite of extensive solutions, including weekly reports brimming with data and insights featuring demographic and geographical breakdowns, customized research and analysis, and an API that facilitates the seamless incorporation of real-time mood data into existing operational systems. The platform’s ongoing adaptability and enhancement of its data collection strategies ensure that businesses stay aligned with the changing emotional landscape of their target audiences, thereby fostering a deeper connection with their customers. As a result, organizations can make more informed decisions based on up-to-date emotional insights, ultimately leading to improved engagement and satisfaction.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.