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What is The Taurus?

The Taurus emerges as the first compliance platform specifically designed to meet the requirements set forth by EU Regulation 2024/900, which governs the Transparency of Political Advertising. This regulation stipulates that all political advertisements distributed within the EU must incorporate a structured transparency notice that provides key details such as the sponsor's identity, payment information, targeting criteria, and a permanent URL paired with a QR code. The Taurus significantly enhances this process by offering an intuitive guided wizard that helps sponsors fill out the necessary information in approximately 10 minutes. Moreover, publishers are equipped with a detailed dashboard that allows them to manage sponsor invites, verify compliance before ads go live, and create timestamped audit trails. Key functionalities include the wizard-driven notice generation, permanent URLs hosted on ttad.eu, printable QR codes, a seven-year document retention policy, an Art. 15 complaint mechanism, compliance links that connect sponsors and publishers, and support for multiple languages, including English and German. A free Verified tier is available, as well as subscription options for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which offer a 14-day free trial. Created by Expanse UG in Munich, The Taurus not only aims to ease the compliance burden in political advertising but also seeks to enhance transparency and accountability within the political arena. By doing so, it fosters a more informed electorate, which is essential for a healthy democratic process.

What is Astra by Sellrbox?

Astra, created by Sellrbox, is a cutting-edge platform that harnesses the power of AI to streamline and improve Amazon PPC advertising, enabling sellers to effortlessly generate, manage, and optimize their advertising campaigns with little manual effort, thus allowing them to focus more on strategic initiatives rather than mundane tasks. By employing sophisticated machine learning algorithms, Astra effectively pinpoints keywords, develops campaign structures, and adjusts bids on a daily basis based on performance data and historical patterns, resulting in the automatic evolution of Sponsored Product, Sponsored Brand, and Sponsored Display ads that consistently enhance return on ad spend. The platform's artificial intelligence enables the automatic creation of campaigns based solely on historical account information, eliminating the need for users to manually enter keywords, while continuously refining targeting and bidding approaches in response to market dynamics, ensuring brand visibility is maintained against rival offerings. Users enjoy intuitive dashboards that present performance metrics and actionable insights, greatly improving their advertising experience. Moreover, Astra is designed to support various international marketplaces, making it easier to scale PPC management to meet the needs of different regions. This holistic strategy not only simplifies the advertising process but also empowers sellers to achieve remarkable growth in their online visibility and sales potential. Ultimately, Astra stands out as a valuable tool for sellers looking to navigate the complexities of digital advertising effectively.

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Integrations Supported

Amazon
Amazon Ads
TikTok Shop
Walmart

Integrations Supported

Amazon
Amazon Ads
TikTok Shop
Walmart

API Availability

Has API

API Availability

Has API

Pricing Information

EUR 4.90/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Expanse

Date Founded

2017

Company Location

Germany

Company Website

thetaurus.com/en

Company Facts

Organization Name

Sellrbox

Date Founded

2021

Company Location

United States

Company Website

astra.sellrbox.com

Categories and Features

Compliance

Archiving & Retention
Artificial Intelligence (AI)
Audit Management
Compliance Tracking
Controls Testing
Environmental Compliance
FDA Compliance
HIPAA Compliance
ISO Compliance
Incident Management
OSHA Compliance
Risk Management
Sarbanes-Oxley Compliance
Surveys & Feedback
Version Control
Workflow / Process Automation

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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