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What is The Taurus?

The Taurus emerges as the first compliance platform specifically designed to meet the requirements set forth by EU Regulation 2024/900, which governs the Transparency of Political Advertising. This regulation stipulates that all political advertisements distributed within the EU must incorporate a structured transparency notice that provides key details such as the sponsor's identity, payment information, targeting criteria, and a permanent URL paired with a QR code. The Taurus significantly enhances this process by offering an intuitive guided wizard that helps sponsors fill out the necessary information in approximately 10 minutes. Moreover, publishers are equipped with a detailed dashboard that allows them to manage sponsor invites, verify compliance before ads go live, and create timestamped audit trails. Key functionalities include the wizard-driven notice generation, permanent URLs hosted on ttad.eu, printable QR codes, a seven-year document retention policy, an Art. 15 complaint mechanism, compliance links that connect sponsors and publishers, and support for multiple languages, including English and German. A free Verified tier is available, as well as subscription options for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which offer a 14-day free trial. Created by Expanse UG in Munich, The Taurus not only aims to ease the compliance burden in political advertising but also seeks to enhance transparency and accountability within the political arena. By doing so, it fosters a more informed electorate, which is essential for a healthy democratic process.

What is Mabaya?

Introducing the leading platform for sponsored product advertisements designed specifically for both online marketplaces and private market environments. You will have total authority over the number, placement, and styling of your sponsored product advertisements. To aid in making strategic choices, you can utilize a comprehensive placement report that delivers detailed insights into the performance metrics of each ad unit. The campaign management dashboard is tailored to showcase your store's branding elements, including your logo, color scheme, and website URL. Advertisers and sellers can conveniently access this interface through your store's seller center. Our sophisticated algorithms work diligently to identify the most impactful ads for every interaction by analyzing various factors, such as relevance, collective shopper behavior, bidding strategies, and anticipated click-through rates, while also recognizing that you might have other priorities to consider. Additionally, you have the flexibility to influence the ad selection process according to your preferences. To further enhance your communication with sellers and advertisers, we offer a selection of automated email templates that you can customize, deciding what messages are sent and how they appear. This extensive level of customization empowers you to align your advertising tactics with your unique objectives and branding vision, maximizing the effectiveness of your marketing efforts. In essence, our platform not only streamlines the advertising process but also enriches your overall strategic approach.

Media

No images available

Media

Integrations Supported

Criteo

Integrations Supported

Criteo

API Availability

Has API

API Availability

Has API

Pricing Information

EUR 4.90/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Expanse

Date Founded

2017

Company Location

Germany

Company Website

thetaurus.com/en

Company Facts

Organization Name

Mabaya

Company Location

Israel

Company Website

www.mabaya.com

Categories and Features

Compliance

Archiving & Retention
Artificial Intelligence (AI)
Audit Management
Compliance Tracking
Controls Testing
Environmental Compliance
FDA Compliance
HIPAA Compliance
ISO Compliance
Incident Management
OSHA Compliance
Risk Management
Sarbanes-Oxley Compliance
Surveys & Feedback
Version Control
Workflow / Process Automation

Categories and Features

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