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What is The Taurus?

The Taurus emerges as the first compliance platform specifically designed to meet the requirements set forth by EU Regulation 2024/900, which governs the Transparency of Political Advertising. This regulation stipulates that all political advertisements distributed within the EU must incorporate a structured transparency notice that provides key details such as the sponsor's identity, payment information, targeting criteria, and a permanent URL paired with a QR code. The Taurus significantly enhances this process by offering an intuitive guided wizard that helps sponsors fill out the necessary information in approximately 10 minutes. Moreover, publishers are equipped with a detailed dashboard that allows them to manage sponsor invites, verify compliance before ads go live, and create timestamped audit trails. Key functionalities include the wizard-driven notice generation, permanent URLs hosted on ttad.eu, printable QR codes, a seven-year document retention policy, an Art. 15 complaint mechanism, compliance links that connect sponsors and publishers, and support for multiple languages, including English and German. A free Verified tier is available, as well as subscription options for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which offer a 14-day free trial. Created by Expanse UG in Munich, The Taurus not only aims to ease the compliance burden in political advertising but also seeks to enhance transparency and accountability within the political arena. By doing so, it fosters a more informed electorate, which is essential for a healthy democratic process.

What is Pressboard?

Pressboard is a trusted tool for leading publishers, agencies, and brands worldwide, assisting them in assessing their sponsored content, eCommerce projects, and social media strategies. Its all-inclusive dashboard enables users to effectively manage, evaluate, and report on diverse advertising formats such as native ads and sponsored content. You can track all social media interactions, advertising efforts, website traffic, and affiliate/eCommerce activities from a single, convenient platform that boasts numerous integrations. The system allows for the creation of shareable reports that update automatically and can be easily shared with selected recipients. With user-friendly processes and support for multiple users, Pressboard grows alongside your business needs. Pressboard Studio encompasses Pressboard Analytics, which provides highly accurate metrics for evaluating your content's performance. This platform goes beyond merely counting pageviews by offering insights into genuine engagement, including how readers interact with your content, whether they finish it, and their likelihood of clicking on links. The advanced analytics tailored for branded content enable you to gain a comprehensive understanding of audience behavior and preferences. In essence, Pressboard equips you with the insights necessary to enhance your content strategy using actionable data while driving greater engagement with your audience. By leveraging these insights, businesses can make informed decisions that further elevate their marketing efforts.

Media

No images available

Media

Integrations Supported

Amazon
Ceros
Facebook
Google Analytics
Instagram
WordPress
X (Twitter)
YouTube

Integrations Supported

Amazon
Ceros
Facebook
Google Analytics
Instagram
WordPress
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

EUR 4.90/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Expanse

Date Founded

2017

Company Location

Germany

Company Website

thetaurus.com/en

Company Facts

Organization Name

Pressboard

Company Location

Canada

Company Website

www.pressboardmedia.com

Categories and Features

Compliance

Archiving & Retention
Artificial Intelligence (AI)
Audit Management
Compliance Tracking
Controls Testing
Environmental Compliance
FDA Compliance
HIPAA Compliance
ISO Compliance
Incident Management
OSHA Compliance
Risk Management
Sarbanes-Oxley Compliance
Surveys & Feedback
Version Control
Workflow / Process Automation

Categories and Features

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