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What is Track?

Track simplifies the qualification, routing, scheduling, and follow-up of incoming leads, enabling your sales team to focus more on closing deals. By leveraging Track, you can arrange meetings with high-intent leads faster than ever. The platform features handy shortcuts and snippets aimed at doubling your sales team's efficiency. With customizable branded forms and seamless integration options with Typeform, it caters to diverse needs. Round Robin Routing ensures leads are matched with the most suitable representatives, while instant scheduling includes timely reminders through email, WhatsApp, and other channels. Quick response times for support and feature requests further boost overall productivity. Experience swift lead routing for enhanced speed-to-lead and reduced time to arrange meetings. This system enhances win rates by promptly qualifying and routing leads to the right sales representative. Additionally, Track improves your speed-to-lead and streamlines meeting arrangements. It also supports scheduling across different regions and adeptly manages complex routing flows, such as territory-based routing. Consequently, you can expect an increase in pipeline velocity and improved win rates, paving the way for greater success in your sales endeavors. The overall efficiency and effectiveness of your sales strategy will see significant enhancement with Track's robust features.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

Salesforce
5X
CallTrackingMetrics
Eloqua
Gmail
HubSpot CRM
HubSpot Customer Platform
Joomla!
Lynx
Marketo
Microsoft Outlook
Microsoft Teams
Olark
Outreach
Salesforce Data Cloud
SyncApps
TROCCO
VWO Insights
WhatsApp
WordPress

Integrations Supported

Salesforce
5X
CallTrackingMetrics
Eloqua
Gmail
HubSpot CRM
HubSpot Customer Platform
Joomla!
Lynx
Marketo
Microsoft Outlook
Microsoft Teams
Olark
Outreach
Salesforce Data Cloud
SyncApps
TROCCO
VWO Insights
WhatsApp
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Track

Company Website

thetrackapp.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Appointment Scheduling

Appointment Reminders
Automated Scheduling
Calendar Sync
Client Database
Group Scheduling
Mobile Access
Multi-Location
Online Booking
Online Payments
Recurring Appointments
Room Booking Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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