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What is TheOptimizer.io?

TheOptimizer, crafted by seasoned professionals with more than ten years in the field, serves as a comprehensive automated campaign management platform. This system streamlines the process of optimizing your campaigns, enhancing your return on investment while saving time and increasing your profit margins. By leveraging precise campaign analytics, you can fully automate the optimization process. It provides a variety of tools including flexible automatic rules and smart lists to simplify your tasks. Safeguard your advertising expenditure with continuous 24/7 monitoring rules applicable at the levels of campaigns, widgets, and creatives. As your campaign performance evolves, budgets and bids can be adjusted automatically to reflect these changes. The platform allows for the quick cloning of native campaigns, enabling you to replicate successful strategies without the need to start from scratch. With the ability to automate your optimization entirely based on reliable campaign data and implement rule-based actions, efficiency is greatly improved. Additionally, you can swiftly modify and establish bids for publishers or campaigns without the hassle of logging into your traffic source. The system also enables you to automatically track and pause underperforming or saturated creatives using dedicated rules at the creative level. This comprehensive approach ensures you stay ahead in the competitive landscape of digital marketing.

What is Smartly.io?

Smartly.io streamlines the entire process of social advertising, enabling enhanced creativity and improved results. Our collaborations with leading global brands aim to significantly boost their advertising performance. We empower Creative, Media, and Data teams to work together efficiently, facilitating the creation, testing, and deployment of highly effective advertisements. By integrating planning, execution, and analysis, Smartly.io ensures a seamless transition between each stage of your advertising strategy. Moreover, our platform provides a centralized hub for managing and overseeing all aspects of your social media advertising efforts. With Smartly.io, you can truly optimize your advertising initiatives like never before.

Media

Media

Integrations Supported

Google Analytics
AdsBridge
AppsFlyer
Binom
Branch
Facebook Ads
FunnelFlux
Instagram
Kochava
Outbrain
Pinterest
PopAds
Propeller CRM
RedTrack
Revcontent
Snapchat
Verizon Small Business Essentials
Voluum
Yahoo DSP

Integrations Supported

Google Analytics
AdsBridge
AppsFlyer
Binom
Branch
Facebook Ads
FunnelFlux
Instagram
Kochava
Outbrain
Pinterest
PopAds
Propeller CRM
RedTrack
Revcontent
Snapchat
Verizon Small Business Essentials
Voluum
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TheOptimizer.io

Date Founded

2017

Company Location

Albania

Company Website

theoptimizer.io

Company Facts

Organization Name

Smartly.io

Date Founded

2013

Company Location

Finland

Company Website

www.smartly.io

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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