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What is ThoughtMetric?

ThoughtMetric serves as a vital tool for ecommerce marketers to monitor their marketing effectiveness and enable informed business choices based on data. It offers seamless integration with leading ecommerce and advertising platforms, making it simple to connect various data sources, monitor ad performance, and conduct thorough analyses. By utilizing ThoughtMetric, ecommerce businesses can gain insights into their marketing performance and leverage data to enhance their strategies. The platform synthesizes disparate data from marketing efforts, customer journeys, and revenue attribution to provide a comprehensive view of marketing effectiveness. Furthermore, ThoughtMetric employs sophisticated algorithms for attribution modeling, allowing businesses to pinpoint the true origins of their customer base. This enables marketers to optimize their advertising expenditures and scale campaigns that attract the most valuable customers, focusing on those with high lifetime value. Ultimately, ThoughtMetric's advanced tracking capabilities ensure that sales can be directly correlated to the specific ads responsible for driving them, empowering businesses to refine their marketing approach effectively.

What is Dema?

Dema is revolutionizing the conventional approaches to analytics and business intelligence by transforming commerce data into precise, actionable insights. This innovative approach enables teams to react quickly and make well-informed decisions in diverse fields, including marketing tactics and inventory oversight. Through Dema's profit marketing mix modeling, companies can refine their marketing investments and accurately attribute revenues and costs to various channels, thus fostering profitable expansion. The platform stands out for its user-friendly nature, functioning as a no-code solution that can be deployed effortlessly without the need for technical skill, while also easily integrating with e-commerce systems. By analyzing real-time commercial data, Dema delivers extensive insights into profitability regarding products, marketing initiatives, and customer behavior, empowering businesses to make intelligent, data-driven choices on the spot. Leveraging cutting-edge AI and machine learning methodologies, Dema anticipates essential metrics such as revenue, profit, customer lifetime value, inventory status, and marketing budgets. This high level of accuracy in planning allows businesses to approach their futures with assurance and strategic foresight. Furthermore, the capability to effortlessly connect with a variety of external tools from different marketing and e-commerce platforms not only boosts operational efficiency but also propels growth to new heights. Ultimately, Dema transcends mere data handling; it focuses on empowering businesses to leverage that data for a competitive edge while fostering a culture of informed decision-making throughout the organization.

Media

Media

Integrations Supported

Google Ads
Shopify
TikTok
Attentive
BigCommerce
Bing
Centra
ClickSend
Constant Contact
Emotive
Facebook
Facebook Ads
Google Cloud BigQuery
Klaviyo
Pinterest
SHOPLINE
SMSBump
Snowflake
WooCommerce
commercetools

Integrations Supported

Google Ads
Shopify
TikTok
Attentive
BigCommerce
Bing
Centra
ClickSend
Constant Contact
Emotive
Facebook
Facebook Ads
Google Cloud BigQuery
Klaviyo
Pinterest
SHOPLINE
SMSBump
Snowflake
WooCommerce
commercetools

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ThoughtMetric

Date Founded

2021

Company Location

United States

Company Website

thoughtmetric.io

Company Facts

Organization Name

Dema

Date Founded

2022

Company Location

Sweden

Company Website

www.dema.ai/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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