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What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

What is EXADS?

EXADS is a robust white-label advertising server that has gained the confidence of advertisers, publishers, and ad networks alike, offering extensive customization options to meet varied requirements. With a diverse array of high-performance ad formats designed for desktop, mobile, and tablet, EXADS adheres to IAB industry standards and maintains compliance with Chrome and the Better Ads Coalition. The platform boasts features such as Full Management & Statistic API, real-time analytics, customizable dashboards, performance management metrics, and advanced financial management tools, alongside customizable ad formats via API, sophisticated targeting options, frequency capping, and retargeting capabilities. Designed with user experience in mind, EXADS ensures an accessible interface that caters to both novices and experienced professionals, making ad management straightforward and efficient. We proudly serve both large and small businesses, addressing their distinct ad serving needs, and invite ad networks, publishers, and advertisers to reach out to discover how EXADS can propel their success in the digital advertising landscape. In a rapidly evolving online marketplace, leveraging a platform like EXADS can significantly enhance your advertising capabilities and drive better results for your campaigns.