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What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

What is Revive Adserver?

Revive Adserver is a fully free and open-source platform tailored for ad serving, enabling publishers, advertisers, and ad networks to efficiently manage their advertisements, oversee their campaigns, set delivery parameters, and track the performance of their initiatives. The platform allows for an unlimited number of advertisers, which can consist of companies that have agreed to run ad campaigns using your inventory, in addition to any ad networks or exchanges you partner with. Users can create distinct usernames for their clients, granting them access to their own performance analytics. A Contract campaign generally refers to a specific number of ad impressions, clicks, or conversions that are planned for a designated timeframe, while a Remnant campaign focuses on utilizing any leftover ad impressions that aren't assigned to Contract campaigns. Furthermore, you have the option to implement an Override campaign to give certain campaigns precedence over others. By simply uploading a banner image and entering the URL for user redirection upon clicking, you can ensure a smooth advertising experience. This extensive functionality not only empowers advertisers to refine their strategies but also significantly boosts the overall effectiveness of their campaigns, leading to better results and greater satisfaction for all parties involved. Such capabilities make Revive Adserver a robust solution for anyone looking to enhance their advertising efforts.