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What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

What is Synacor Start?

Synacor's Start offerings encompass Browser Startpages and mobile applications for both iOS and Android, allowing companies in the cable, satellite, telecom, and electronics sectors to deliver engaging and customized experiences across various devices. By utilizing our vast library of media and programming, these solutions not only enhance customer engagement but also generate additional revenue opportunities. Browser Startpages, which are easily accessible through any web browser, ensure that your brand stays visible while providing your audience with the content and media they prefer. In addition, Start Apps present users with a daily array of curated news and entertainment, focusing on short-form video content specifically tailored for mobile consumption. Collectively, these offerings create an integrated ecosystem that promotes brand loyalty, boosts viewer satisfaction, and encourages repeat interactions with your services. This holistic approach ultimately strengthens the connection between brands and their customers, paving the way for future growth.