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What is Tidewater?

Tidewater employs sophisticated machine learning methods to pinpoint businesses that mirror your clientele by evaluating over 200 different indicators pertinent to your direct mail campaigns. In addition to this, you can create a customized audience or leverage your pre-existing lists to enhance targeting. The interface facilitates the tracking of conversions from your direct mail campaigns, effectively paralleling the features available in digital marketing efforts. Through the Enhancement API, users can tap into an expansive repository of company information sourced from a database of 35 million business locations by simply inputting basic information. For example, entering a company name along with its zip code allows you to retrieve the complete address seamlessly. Moreover, by submitting a company's URL or its name and address, you can access an array of over 50 enhanced signals that provide insights into its website, industry, and financial status. To begin using these features, you need to register for an account with Tidewater to obtain your developer app_id and token, facilitating access to the platform. Once your registration is verified, locating your API credentials is straightforward through the Settings menu, making it easy for developers to incorporate and maximize Tidewater's functionalities effectively. This streamlined process ensures that you can efficiently harness the power of Tidewater in your marketing strategies.

What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

Media

Media

Integrations Supported

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$12,000/year
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Tidewater

Company Location

United States

Company Website

tidewater.io

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Categories and Features

Big Data

Not specified

Categories and Features

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