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What is Tooldata Martech?

Tooldata Martech is a SaaS platform focused on social listening, aimed at the Spanish-speaking demographic in Latin America. It enables users to monitor more than ten social media platforms, including Instagram, TikTok, Twitter/X, Facebook, and YouTube, while utilizing AI-based sentiment analysis with an impressive 92% accuracy for Spanish content. Among its key features are real-time crisis alerts that can detect issues up to four hours in advance, competitor monitoring tools, and Share of Voice evaluations, complemented by automated reporting functionalities, a REST API for seamless integration, and bespoke white-label dashboards designed for agencies. Currently, over 100 businesses across Chile, Colombia, Peru, and Mexico leverage this platform, showcasing its significant presence in the market. Additionally, potential users can explore a 7-day free trial that does not require a credit card, and subscription plans commence at $500 per month. By offering these sophisticated tools, Tooldata Martech not only aids companies in refining their social media strategies but also plays a crucial role in the proactive management of their brand reputation in an ever-evolving digital landscape. This advancement highlights the increasing importance of effective social listening in today’s competitive environment.

What is Hootsuite?

Navigating the world of social media business can be chaotic and unpredictable. This is why numerous brands turn to Hootsuite for their tools and expertise to streamline the process. With Hootsuite, you can create outstanding social campaigns, provide exceptional social commerce experiences, and efficiently handle all customer interactions from a single platform. The platform allows you to schedule posts seamlessly across various social media channels such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube, while enabling you to manage both organic and paid content in conjunction. Additionally, it simplifies the tracking of customer dialogues, enhances collaboration within your organization by breaking down barriers, and offers real-time insights from social media to inform crucial business choices—all from one user-friendly dashboard. Furthermore, Hootsuite equips you with expert certifications, training, and coaching tailored to social marketing, social listening, customer service, and social commerce, ensuring you maximize your social media potential. By leveraging Hootsuite, you can elevate your social media strategy and achieve greater business success.

Media

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Media

Integrations Supported

Acquia Cloud Platform
Box
Chatlayer by Sinch
ClickDesk
CoreMedia Experience Platform
Data Dwell Sales Enablement
EnterpriseAlumni
Feedspot
Inksprout
Kayako
LoginRadius
NetBase Quid
PeakMetrics
Reputology
Rippling
Talkwalker
Vidyard
Weibo
X (Twitter)
Zendesk

Integrations Supported

Acquia Cloud Platform
Box
Chatlayer by Sinch
ClickDesk
CoreMedia Experience Platform
Data Dwell Sales Enablement
EnterpriseAlumni
Feedspot
Inksprout
Kayako
LoginRadius
NetBase Quid
PeakMetrics
Reputology
Rippling
Talkwalker
Vidyard
Weibo
X (Twitter)
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$500/month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tooldata

Date Founded

2018

Company Location

Chile

Company Website

tooldata.io

Company Facts

Organization Name

Hootsuite

Date Founded

2008

Company Location

Canada

Company Website

www.hootsuite.com

Categories and Features

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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