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What is Tooldata Martech?

Tooldata Martech is a SaaS platform focused on social listening, aimed at the Spanish-speaking demographic in Latin America. It enables users to monitor more than ten social media platforms, including Instagram, TikTok, Twitter/X, Facebook, and YouTube, while utilizing AI-based sentiment analysis with an impressive 92% accuracy for Spanish content. Among its key features are real-time crisis alerts that can detect issues up to four hours in advance, competitor monitoring tools, and Share of Voice evaluations, complemented by automated reporting functionalities, a REST API for seamless integration, and bespoke white-label dashboards designed for agencies. Currently, over 100 businesses across Chile, Colombia, Peru, and Mexico leverage this platform, showcasing its significant presence in the market. Additionally, potential users can explore a 7-day free trial that does not require a credit card, and subscription plans commence at $500 per month. By offering these sophisticated tools, Tooldata Martech not only aids companies in refining their social media strategies but also plays a crucial role in the proactive management of their brand reputation in an ever-evolving digital landscape. This advancement highlights the increasing importance of effective social listening in today’s competitive environment.

What is Iconosquare?

Iconosquare serves as a comprehensive analytics and management platform specifically tailored for Instagram and Facebook, offering detailed insights into the effectiveness of your social media presence. This versatile tool caters to both brands and agencies, equipped with robust features that empower users to make informed, data-driven decisions regarding their marketing strategies. With advanced analytics presented in a user-friendly format, the platform allows for a customized dashboard that highlights the most pertinent metrics for your business. Additionally, certain plans include analytics for promoted content on Instagram, further enhancing your social media strategy. Users can manage multiple profiles seamlessly from a single dashboard, streamlining the process for efficiency. The platform also boasts a powerful scheduling feature that enhances productivity through Automatic Publishing, First Comment Scheduling, feed previews, optimal posting times, geolocation tagging, and user tagging. Moreover, industry benchmarks are accessible for over 100 sectors, providing valuable insights that aid in performance comparison. Finally, sharing your social media performance is made simple with customizable reporting options that allow for quick dissemination of results to stakeholders.

Media

No images available

Media

Integrations Supported

Axis LMS

Integrations Supported

Axis LMS

API Availability

Has API

API Availability

Has API

Pricing Information

$500/month
Free Version
Free Trial Offered?

Pricing Information

$49.00/month
Iconosquare proposes 3 levels of pricing:
- Pro at $49/month for annually subscriptions (For Small Businesses and Professionnal Marketers)
- Advanced at $79/month for annually subscriptions (For Marketing Teams)
- Enterprise at $139/month for annually subscriptions (Best for Agencies)
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tooldata

Date Founded

2018

Company Location

Chile

Company Website

tooldata.io

Company Facts

Organization Name

Tripnity

Date Founded

2010

Company Location

France

Company Website

pro.iconosquare.com

Categories and Features

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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