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What is Toucan?

Toucan is an analytics platform designed for customer engagement that enables organizations to enhance user experience effectively. It simplifies the process from establishing data connections to distributing and sharing insights seamlessly across various channels. Notably, Toucan's analytics tools have achieved three times the popularity compared to the industry standard. With a vast array of connectors available, users can link to any data stored in the cloud or elsewhere effortlessly. The platform's data readiness capabilities allow business users to prepare data without needing specialized expertise, enabling them to accomplish tasks that typically demand a data professional's skills. Visualization within Toucan serves as a form of "data storytelling," where each chart is enriched with context, collaboration features, and annotations to help users grasp the underlying significance of their data. Furthermore, the deployment and management processes are streamlined with simple one-touch options, facilitating everything from staging to production, while also allowing for easy embedding and publishing across any device. This comprehensive approach ensures that users can access and utilize their data efficiently, maximizing its value.

What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

Media

Media

Integrations Supported

Facebook
Google Analytics
Google Sheets
Mailchimp
Marketo
Salesforce
Snowflake
ActiveCampaign
Awin
Denodo
Elasticsearch
Google Apps Script
LinkedIn Ads
Meltwater
MongoDB
Pipedrive
Slack
The Trade Desk
Tradedoubler
Yelp

Integrations Supported

Facebook
Google Analytics
Google Sheets
Mailchimp
Marketo
Salesforce
Snowflake
ActiveCampaign
Awin
Denodo
Elasticsearch
Google Apps Script
LinkedIn Ads
Meltwater
MongoDB
Pipedrive
Slack
The Trade Desk
Tradedoubler
Yelp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Toucan

Date Founded

2014

Company Location

United States

Company Website

saas.toucantoco.com/en/toucan-guided-analytics-free-trial

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Embedded Analytics

Ad hoc Query
Application Development
Benchmarking
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics
Visual Workflow Management

Insight Engines

AI / Machine Learning
Augmented Analytics
Data Aggregation
Data Classification
Data Extraction
Data Source Connectors
Full Text Search
Intent Recognition
Multiple Data Sources
Search / Filter
Sentiment Analysis

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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