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What is TrackBee?
Maximize the impact of your marketing budget through our cutting-edge tracking and attribution software that guarantees precise outcomes.
TrackBee easily integrates with all your advertising systems, simplifying the connection process for users. In addition, we actively enhance these advertising channels by providing real-time data to the respective platforms.
Despite the hurdles presented by iOS 14.5, cookie consent challenges, and ad blockers, our solution allows for effortless tracking.
All you need to do is sign up and connect your store to begin tracking immediately.
Gain an all-encompassing perspective of your marketing channels with a single, intuitive dashboard.
To improve the functionality of your ad platform's pixel, we transmit data back to optimize its performance.
By harnessing smart data, you can streamline your advertising spending, minimize unnecessary losses, and enhance your returns.
With TrackBee, you can truly seize control of your marketing strategies and drive them forward effectively.
What is Blackwood Seven?
Globally, marketing attribution techniques can be divided into two primary methodologies. The first, known as the top-down population-based approach, has historically depended on multiple linear regression, placing considerable constraints on the variety of media channels and variables that can be analyzed simultaneously. On the other hand, the bottom-up approach compiles individual cookie-based interactions to form a holistic picture of consumer behavior. The introduction of Hamilton AI has led to the development of a new era of unified measurement models that not only improve attribution accuracy but also enhance the optimization and allocation of marketing budgets, especially for paid media. This cutting-edge method overcomes the challenges posed by previous models, tackling issues like fragmented and non-comparable data as well as the dependence on numerous specialized tools that can lead to inaccurate attribution and poor optimization outcomes. Through the adoption of these sophisticated models, marketers gain the ability to derive more precise insights from their campaigns, which ultimately fosters improved decision-making and boosts performance across their overall marketing strategies. As a result, organizations can expect a significant transformation in how they understand customer interactions and allocate resources effectively.
Integrations Supported
ConvertCreator
Facebook
Facebook Ads
Google Ads
Instagram
Instagram Ads
Pinterest
Pinterest Ads
Shopify
TikTok
Integrations Supported
ConvertCreator
Facebook
Facebook Ads
Google Ads
Instagram
Instagram Ads
Pinterest
Pinterest Ads
Shopify
TikTok
API Availability
Has API
API Availability
Has API
Pricing Information
€100/month per store
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
TrackBee
Company Location
The Netherlands
Company Website
www.trackbee.io
Company Facts
Organization Name
Blackwood Seven
Company Location
Denmark
Company Website
blackwoodseven.com
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking