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What is TrackingDesk?
Continuously monitor, assess, enhance, and fine-tune the performance of your campaigns. Make use of conversion tracking systems that effortlessly connect with top advertising networks. Learn how to link your tools with your chosen advertising networks, traffic sources, and affiliate collaborations. Our ever-expanding integrations with ad networks allow you to quickly adopt new networks while ensuring precise conversion attribution. Take advantage of ready-made templates to facilitate integration with your selected affiliate partners. Leverage Zapier integration to synchronize your campaign data with the daily applications and services you depend on. By choosing TrackingDesk, you gain immediate access to valuable insights regarding your campaigns, enabling you to group, filter, slice, and pivot nearly any campaign attribute to uncover your most profitable traffic sources and audience demographics. Furthermore, you will learn how to connect your marketing stack with Zapier, which allows you to utilize your campaign data across multiple channels, accurately attribute conversions to subscribers, and provide reporting access to media partners and clients. This all-encompassing strategy guarantees that you fully optimize the impact of your marketing initiatives, enhancing your overall return on investment.
What is CAKE?
Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.
Integrations Supported
TUNE
ActiveCampaign
Anura.io
Call Sumo
CallTrackingMetrics
Contact Cloud
Drip
Google Analytics
Mailchimp
Marketo
Integrations Supported
TUNE
ActiveCampaign
Anura.io
Call Sumo
CallTrackingMetrics
Contact Cloud
Drip
Google Analytics
Mailchimp
Marketo
API Availability
Has API
API Availability
Has API
Pricing Information
$50 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
TrackingDesk
Date Founded
2014
Company Location
Israel
Company Website
www.trackingdesk.com
Company Facts
Organization Name
CAKE
Date Founded
2010
Company Location
United States
Company Website
www.getcake.com
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Lead Capture
Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Referral
Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking