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What is Trackingplan?

Trackingplan is a solution tailored for marketing observability, designed to simplify processes for both analysts and tagging experts. By actively tracking web and app traffic, it provides early warnings about potential issues, enabling quick resolution and identification of the root causes of any disruptions. This user-friendly tool operates with a plug-and-play functionality, effortlessly recognizing the entirety of your analytics, product, and marketing landscape after a short adaptation phase. Furthermore, users benefit from a detailed daily report that outlines the status of their websites and applications, addressing factors such as campaign-related traffic and the effectiveness of data sent to marketing pixels. This daily insight not only improves situational awareness but also empowers businesses to make data-driven decisions, thereby ensuring they sustain peak performance levels over time. With its comprehensive features, Trackingplan ultimately supports companies in navigating the complexities of digital marketing efficiently.

What is Atlan?

Welcome to the modern data workspace, where discovering all your data assets, from tables to business intelligence reports, is made incredibly easy. Our sophisticated search technology, combined with an intuitive browsing interface, guarantees that finding the correct asset is straightforward. Atlan enhances the process of identifying low-quality data by automatically creating data quality profiles, which help users quickly recognize any existing issues. With capabilities such as automatic detection of variable types, analysis of frequency distributions, identification of missing values, and detection of outliers, Atlan addresses every facet of data quality management comprehensively. This platform streamlines the complexities associated with effectively governing and managing your data ecosystem. Furthermore, Atlan’s smart bots scrutinize SQL query histories to create data lineage maps and pinpoint personally identifiable information (PII), facilitating the development of dynamic access policies and ensuring robust governance. In addition, those who lack a technical background can easily conduct queries across multiple data lakes, warehouses, and databases thanks to our user-friendly, Excel-like query builder. Not only that, but seamless integrations with popular tools like Tableau and Jupyter also enhance collaboration around data, significantly changing the way teams collaborate and share insights. This comprehensive strategy not only empowers users but also cultivates a more data-driven culture across organizations, encouraging informed decision-making at every level. Ultimately, Atlan revolutionizes the way organizations interact with their data, paving the way for greater innovation and efficiency.

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Integrations Supported

Integrations Supported

Anomalo
Apigene
Colrows
Google Data Studio
Grok Bot
MCPTotal
Mindfuel
STRM

API Availability

API Availability

Pricing Information

$299
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Trackingplan

Date Founded

2021

Company Location

United States

Company Website

www.trackingplan.com

Company Facts

Organization Name

Atlan

Date Founded

2018

Company Location

India

Company Website

atlan.com

Categories and Features

Data Quality

Not specified

Marketing Analytics

Not specified

Categories and Features

Big Data

Collaboration
High Volume Processing

Data Collaboration

Not specified

Data Contract

Not specified

Data Discovery

Contextual Search
Data Classification
Data Matching
Self Service Data Preparation
Sensitive Data Identification

Data Fabric

Not specified

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Policy Management
Roles Management

Data Lineage

Not specified

Data Management

Data Quality Control
Information Governance
Master Data Management

Data Quality

Data Discovery
Data Profililng
Master Data Management
Metadata Management

ETL

Data Quality Control
Job Scheduling
Metadata Management
Version Control

Master Data Management

Data Governance
Data Masking
Data Source Integrations

Metadata Management

Not specified

PIM

Data Quality Control
Documentation Management
Version Control

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