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What is Trackingplan?

Trackingplan is a solution tailored for marketing observability, designed to simplify processes for both analysts and tagging experts. By actively tracking web and app traffic, it provides early warnings about potential issues, enabling quick resolution and identification of the root causes of any disruptions. This user-friendly tool operates with a plug-and-play functionality, effortlessly recognizing the entirety of your analytics, product, and marketing landscape after a short adaptation phase. Furthermore, users benefit from a detailed daily report that outlines the status of their websites and applications, addressing factors such as campaign-related traffic and the effectiveness of data sent to marketing pixels. This daily insight not only improves situational awareness but also empowers businesses to make data-driven decisions, thereby ensuring they sustain peak performance levels over time. With its comprehensive features, Trackingplan ultimately supports companies in navigating the complexities of digital marketing efficiently.

What is PixelPulse?

PixelPulse is a Shopify app crafted to alert users when their checkout tracking fails to communicate purchases to Meta or Google Analytics 4. Various issues, including theme updates, conflicts with other applications, or expired tokens, can interrupt the transmission of purchase data to these analytics platforms, often going unnoticed until advertisers start to see a drop in performance metrics weeks later. To tackle this challenge, PixelPulse implements its own pixel within the Shopify store, which diligently monitors checkout activities, sending a Slack notification if checkout events cease for 24 hours, informing users of any issues with forwarding data to Meta or GA4, and updating them once the problem is resolved. Additionally, it provides a server-side backup for checkout data to be sent to the Meta Conversions API and GA4, all organized within a single dashboard that tracks the status of each checkout event and its intended destination. The free plan offers access to the dashboard and backup forwarding to one platform, either Meta or GA4, while the Starter plan, priced at $19 per month with a 7-day trial, includes both platforms, Slack notifications, and a 30-day history of events. This comprehensive alert system not only helps merchants take swift actions but also empowers them to refine their advertising strategies with precision, ensuring they remain competitive in the ever-evolving digital marketplace.

Media

No images available

Media

Integrations Supported

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

$299
Free Version
Free Trial Offered?

Pricing Information

$19/month
Free plan: tracking health dashboard and server-side backup forwarding to one platform (Meta or GA4), 1-day history. Starter $19/month with a 7-day free trial: Meta and GA4 together, Slack alerts, 30-day history. Billed through Shopify.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Trackingplan

Date Founded

2021

Company Location

United States

Company Website

www.trackingplan.com

Company Facts

Organization Name

MoeZee Shop

Company Location

Egypt

Company Website

www.moezeeshop.com/pixelpulse/

Categories and Features

Data Quality

Not specified

Marketing Analytics

Not specified

Categories and Features

Conversion Tracking

Not specified

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