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What is TradeEdge?

TradeEdge provides essential insights from both distributors and retailers throughout the demand value chain, aiding growth in both developing and established markets. This cloud-based platform equips brands with the tools needed for optimal channel visibility, enabling them to recruit new distributors, improve retail execution, and penetrate new markets more rapidly. What sets TradeEdge apart from its rivals is its exceptional expertise in data management, integration, swift onboarding of distributors, and outstanding support across traditional and modern trade channels. Additionally, TradeEdge significantly addresses the institutional challenges found in emerging markets, where organized retail presence is often limited. Remarkably, nearly 90% of sales in these emerging regions are facilitated by complex distribution networks that involve thousands of distributors catering to millions of small retailers. By optimizing these processes, TradeEdge not only boosts operational efficiency but also creates avenues for brands to excel in highly competitive environments. The platform's impact is particularly notable in areas where traditional retail struggles, as it fosters a more organized and efficient marketplace for all stakeholders involved.

What is Eversight Offer Innovation?

Eversight's Offer Innovation propels revenue growth by continuously testing innovative promotions with real consumers. This service functions as a Software-as-a-Service (SaaS) platform, capable of seamlessly integrating with existing Trade Promotion Management (TPM) systems or operating independently as required. By leveraging Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it significantly boosts the effectiveness of promotions on a wide scale. Designed specifically for professionals in revenue management, sales, trade marketing, and shopper engagement, Eversight provides a competitive advantage by synchronizing diverse data sources, pinpointing offers that resonate with shoppers in real-time, and converting insights into actionable strategies. By facilitating business outcome refinement through an easy-to-navigate workflow, Offer Innovation condenses numerous datasets into a tailored overview of your promotional activities, enabling a focus on essential challenges. Furthermore, this platform equips teams with the tools they need to adapt quickly and efficiently in an ever-evolving market landscape, ensuring that they can meet consumer needs and capitalize on emerging opportunities. This adaptability is crucial for sustaining growth and maintaining relevance in today's fast-paced business environment.

Media

Media

Integrations Supported

Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G

Integrations Supported

Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EdgeVerve

Date Founded

2014

Company Location

India

Company Website

www.edgeverve.com/tradeedge/

Company Facts

Organization Name

Eversight

Date Founded

2013

Company Location

United States

Company Website

eversightlabs.com/offer-innovation/

Categories and Features

Distribution

Barcoding / RFID
Import / Export Management
Inventory Management
Order Management
Purchasing
Returns Management
Sales Forecasting
Shipping Management
Warehouse Management

Supply Chain Management

Demand Planning
Electronic Data Interchange
Import / Export Management
Inventory Management
Order Fulfillment
Order Management
Sales & Operations Planning
Shipping Management
Supplier Management
Transportation Management
Warehouse Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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