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What is TrafficGuard?

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

What is Adloox?

Adloox is recognized as the leading independent ad verification platform in Europe, dedicated to safeguarding advertisers, agencies, and various buy-side services from complex ad fraud while ensuring that ads are both viewable and placed in secure brand environments. The platform offers a comprehensive suite of features designed to optimize programmatic advertising campaigns, including fraud protection, brand safety measures, attention measurement, and detailed analytics. Adloox seamlessly integrates with major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media channels, such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Its services cater specifically to the requirements of advertisers, agencies, and publishers, providing them with crucial resources to safeguard their media investments, overcome media buying challenges, and protect their online assets for sustained monetization. The company’s commitment to transparency and operational efficiency is underscored by its educational center, which offers indispensable resources for navigating the intricacies of programmatic ad fraud. Furthermore, Adloox's continuous adaptation to emerging challenges in the digital advertising realm solidifies its reputation as a reliable ally in the industry, ensuring clients remain ahead of the curve. This proactive approach not only enhances client trust but also fosters a more secure advertising ecosystem overall.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Kochava
Partnerize
Shopify
Singular
WordPress

Integrations Supported

Adform
Amazon Ads
Basis DSP
Flashtalking
FreeWheel DemandSuite
Google Ad Manager
Magnite
Meta AI
OpenX
Outbrain
Peer39
Teads
Xandr

API Availability

API Availability

Pricing Information

$49
Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month.

Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

TrafficGuard

Date Founded

2015

Company Location

Perth, Australia

Company Website

www.trafficguard.ai

Company Facts

Organization Name

Adloox

Date Founded

2009

Company Location

United States

Company Website

www.adloox.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking

Threat Intelligence

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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