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What is TrafficGuard?

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

What is MyTracker?

MyTracker is a comprehensive analytics and attribution solution specifically designed for mobile applications and websites. This platform enables businesses to extract crucial insights about their audience, assess the success of their advertising efforts, and accurately forecast potential revenue streams. Among its key features are attribution services for both mobile apps and websites, the ability to engage targeted audiences, and tools for optimizing advertising campaigns, along with in-depth insights into user demographics, interests, and behaviors. Furthermore, it provides revenue analytics spanning various traffic sources, offering long-term lifetime value predictions that can reach up to two years, complemented by an anti-fraud system aimed at detecting and reducing ad fraud risks. Users also enjoy the advantage of unlimited raw data export and storage, easy integration via pre-built plugins for popular platforms such as WordPress and Joomla, and outstanding support through multiple channels. With SDK compatibility for platforms including iOS, Android, Unity Ads, and Flutter, as well as support for alternative app stores, MyTracker effectively connects with various advertising sources to enhance its tracking functionalities. This tool emerges as an essential asset for companies looking to refine their digital marketing approaches, ultimately driving better results and increased efficiency in their campaigns. By leveraging the capabilities of MyTracker, businesses can confidently navigate the complexities of digital analytics.

Media

Media

Integrations Supported

WordPress
Adjust
AppsFlyer
Partnerize
Segment
Shopify
Singular
TUNE

Integrations Supported

WordPress
Android
AppLovin
AppNext
Apple Search Ads
Apple iOS
Flutter
Liftoff
Mintegral
Moloco
Unity
Yandex Direct
ironSource

API Availability

API Availability

Pricing Information

$49
Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month.

Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

TrafficGuard

Date Founded

2015

Company Location

Perth, Australia

Company Website

www.trafficguard.ai

Company Facts

Organization Name

MyTracker

Date Founded

2014

Company Location

Netherlands

Company Website

tracker.my.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking

Threat Intelligence

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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