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What is Trakwell.ai?

To boost your profits, it's essential to gauge the metrics that truly count. A genuine performance analysis that is transparent opens up numerous avenues for enhancement. Incorporating data analytics into your everyday processes and customizing it to fit your specific sector is crucial. By utilizing real-time reporting and efficient follow-up mechanisms, you can seamlessly convert each opportunity into a loyal customer. Trakwell allows your team to prioritize what truly matters while providing managers with a comprehensive overview of the store's operations. With the merger of AI and human methodologies, you can monitor every phase of your customers' journey, starting from the instant they walk through your doors. Advanced computer vision technology records every individual entering your establishment, linking them immediately to your dashboard, which enables you to connect them with a salesperson and scrutinize traffic trends. This integration not only enhances customer engagement but also helps refine your overall strategy for sustained growth.

What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Media

Media

Integrations Supported

FROG
Furniture Wizard
HubSpot CRM
Lightspeed Retail
Podium DAW
RICS Software
STORIS
Salesforce
ServiceTitan
Stone Profit System
alwaysAI

Integrations Supported

FROG
Furniture Wizard
HubSpot CRM
Lightspeed Retail
Podium DAW
RICS Software
STORIS
Salesforce
ServiceTitan
Stone Profit System
alwaysAI

API Availability

Has API

API Availability

Has API

Pricing Information

$140/month/location
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trakwell.ai

Company Location

United States

Company Website

trakwell.ai/

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

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