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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is DGTLsuite?

This comprehensive platform integrates marketing, customer service, and digital engagements to create delighted customers. It gathers conversations from a variety of social media platforms and other digital channels, such as email, SMS, and web forms, ensuring fluid communication. Empower your staff to interact with customers, resolve service issues, and deliver outstanding experiences. Encourage teamwork among your creative personnel, agencies, and freelancers to efficiently plan and manage content across all social media platforms. Eliminate the hassle of endless email threads and file exchanges, as DGTL Create brings together all essential tools within one unified interface. It also evaluates, enhances, and archives data from your interconnected accounts, discussions, and creative workflows, providing important insights that improve your understanding of customer interactions. Additionally, you will receive exceptional support and direct access to our product engineering team for any questions or help you may need. This all-encompassing strategy guarantees that your organization not only meets customer needs but consistently surpasses them, leading to stronger customer loyalty and brand reputation. Ultimately, embracing this platform can transform the way you connect with and serve your clients.

Media

Media

Integrations Supported

Databricks Data Intelligence Platform
Eyeota
Facebook
Google Cloud Platform
Instagram
LinkedIn
Proximic by Comscore
X (Twitter)
Zapier

Integrations Supported

Databricks Data Intelligence Platform
Eyeota
Facebook
Google Cloud Platform
Instagram
LinkedIn
Proximic by Comscore
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$179 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

DGTLsuite

Company Location

United States

Company Website

dgtlsuite.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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