
Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.
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Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys.
Iris offers multiple deployment models to meet different business and technical needs:
• Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience.
• Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources.
• OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution.
Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more.
Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage.
Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.
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Adobe Real-Time CDP
Adobe Real-Time CDP is a powerful customer data platform that brings together fragmented customer information into unified, real-time profiles ready for activation across channels. Built on Adobe Experience Platform, it integrates known, pseudonymous, online, and offline data into a centralized system of record. This unified data foundation allows marketers to create high-value audience segments for both B2C and B2B use cases across the entire marketing funnel. The platform supports cookieless marketing approaches, enabling organizations to identify and engage audiences without relying on third-party cookies. Real-time data streaming ensures faster insights, quicker campaign deployment, and improved responsiveness to customer behavior. Automated data onboarding and AI-powered data engineering tools reduce manual preparation and streamline integration processes. Robust governance and privacy controls help businesses maintain compliance while honoring customer preferences and consent. Adobe Real-Time CDP also extends its capabilities through Collaboration for privacy-focused data partnerships and Connections for efficient data collection and distribution. When integrated with Adobe Journey Optimizer and Customer Journey Analytics, it enhances cross-channel personalization and performance measurement. Recognized by industry analysts as a leader in the CDP market, it supports enterprise-scale deployments across industries. Organizations use it to discover new audiences, convert anonymous prospects, and improve retention through more relevant engagement. By turning connected data into actionable profiles, Adobe Real-Time CDP enables brands to deliver personalized, real-time customer experiences at scale.
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Simon AI
Simon AI is an AI-powered marketing platform designed to help businesses utilize customer data for launching personalized campaigns across multiple digital channels. By integrating a versatile customer data framework with autonomous AI agents, it analyzes customer behaviors, contextual signals, and relevant business metrics to create customized marketing experiences. Instead of requiring marketing teams to manually manage audience segments or perform complex queries, Simon AI enables marketers to set business goals—such as increasing conversions, minimizing churn, or promoting repeat purchases—while its AI agents handle data organization, insight generation, and campaign execution. Additionally, it draws on a wide array of information, including customer interactions, purchase history, and contextual factors like browsing patterns, inventory levels, weather changes, and social media activity, to ensure timely and relevant marketing engagements. This forward-thinking strategy not only streamlines marketing operations but also significantly improves the relevance of customer interactions, ultimately driving better business results. By adopting Simon AI, organizations can enhance their marketing efficiency, providing a competitive edge in an increasingly digital landscape.
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