TransUnion TruEmpower vs. Affinidi

Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced. For Salesforce customers, Plauti covers the end-to-end data quality lifecycle: Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start. Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards. Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting. Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach. All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams. For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated. Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.

Josys is a next-generation, AI-native platform designed to simplify identity security and governance for the modern enterprise. With AI adoption expanding the attack surface, Josys offers total visibility by discovering and securing every identity—including humans, machines, and AI agents—across all corporate applications. By automating complex governance tasks, the platform allows IT and security teams to instantly identify risks, control access levels, and resolve threats with autonomous precision. Currently trusted by over 1,000 organizations and MSPs worldwide, Josys turns identity governance into a competitive edge through real-time protection and operational efficiency. Visit josys.com for details.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

An all-encompassing solution for confirming identities, detecting fraud, and ensuring compliance is now available. iDenfy employs a three-tiered approach to identity verification, safeguarding startups, financial institutions, online gambling platforms, streaming services, rideshare companies, and various other digital enterprises from identity fraud. This method effectively shields organizations from the most harmful types of identity fraud that can occur. The platform provides an extensive range of fraud prevention tools, such as business verification, proxy detection, fraud scoring, and anti-money laundering (AML) screening, alongside ongoing monitoring and NFC verification, among other services to combat fraud. Since its inception prior to the establishment of AML, GDPR, and various fraud regulations, iDenfy has been at the forefront of the identity verification industry, mastering the complete verification process by integrating AI biometric recognition with meticulous manual checks to confirm the authenticity of users. Utilize our ID verification software to potentially reduce identity verification expenses by up to 40%, as you will only incur costs for successful verifications. By employing iDenfy, businesses not only enhance their security measures but also streamline their operational efficiency.

Frontegg is a comprehensive Customer Identity and Access Management (CIAM) platform built for the unique needs of SaaS companies. It eliminates the complexity of authentication, authorization, and user access by giving engineering teams a fast and reliable way to deploy advanced identity features, while also enabling non-technical teams to manage identity without constant developer involvement. For developers, Frontegg provides a low-code integration experience that gets identity up and running in days rather than months. Its SDKs and APIs support popular frameworks and languages, including React, Node.js, and Python, making it easy to embed features like single sign-on (SSO), multi-factor authentication (MFA), passwordless login, and role-based access control (RBAC). Developers can also handle complex SaaS requirements such as multi-tenancy, hierarchical user structures, entitlements, and subscription management with ready-to-use capabilities, avoiding the need to build these features from scratch. Once integrated, Frontegg gives non-technical stakeholders control through a secure, intuitive admin portal. Product teams can manage feature entitlements and experiment with configurations. Infosec teams can enforce compliance policies, manage MFA requirements, and monitor security dashboards. Customer Success can fulfill requests like adding users or connecting an SSO provider instantly, without waiting on engineering. This distribution of ownership reduces bottlenecks and accelerates how fast companies can respond to their customers. Security is at the core of Frontegg. The platform stays aligned with the latest identity standards such as OAuth2, SAML, and OpenID Connect. It provides built-in audit logs, real-time monitoring, and policy enforcement to help organizations meet compliance requirements. By removing the burden of ongoing identity maintenance from developers, Frontegg ensures applications remain secure without slowing down innovation.

Guardz is the unified cybersecurity platform built for MSPs. We consolidate the essential security controls, including identities, endpoints, email, awareness, and more, into one AI-native framework designed for operational efficiency. With an identity-centric approach, an elite threat hunting team, and 24/7 AI + human-led MDR, Guardz transforms cybersecurity from reactive defense into proactive protection.

Auth0 adopts a contemporary method for managing identity, allowing organizations to ensure secure access to applications for all users. It offers a high degree of customization while remaining both straightforward and adaptable. Handling billions of login transactions every month, Auth0 prioritizes convenience, privacy, and security, enabling customers to concentrate on their innovative efforts. Furthermore, Auth0 facilitates quick integration of authentication and authorization processes across web, mobile, and legacy applications, featuring advanced Fine Grained Authorization (FGA) that expands the capabilities of traditional role-based access control, thereby enhancing security measures overall.

Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys. Iris offers multiple deployment models to meet different business and technical needs: • Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience. • Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources. • OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution. Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more. Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage. Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.

Access privileges and their corresponding credentials play a crucial role in safeguarding an organization's sensitive information. The nature of this sensitive data can differ widely depending on the sector; for instance, healthcare entities manage extensive patient records, while banks oversee financial and customer information. It is vital to secure access to these privileged accounts, as they are frequently unmanaged and scattered throughout the organization. A comprehensive Privileged Access Management solution, such as Securden Unified PAM, is essential for gathering all privileged identities and accounts into a centralized vault, simplifying management. By limiting access to these accounts and applying the Just-in-time access principle, organizations can enhance security. Users can initiate remote connections to authorized IT resources with a single click, while monitoring and managing these sessions for users, third-party vendors, and IT administrators through shadowing capabilities. Additionally, organizations should eliminate local admin rights on endpoints and implement application control policies to effectively uphold a Zero-Trust approach without hindering productivity. Furthermore, it is important to record and monitor all activities with thorough audit trails and actionable reports to maintain compliance with industry regulations, ultimately ensuring the protection of sensitive information.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.