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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is Affinidi?

At Affinidi, we aim to revolutionize the digital identity ecosystem by empowering individuals to reclaim their data, strengthen their control over their online personas, and safeguard their privacy. Our concept of "holistic identity" encompasses the entire spectrum of activities related to discovering, collecting, sharing, storing, and even monetizing personal information in the digital realm. We enable individuals to craft a unified and comprehensive self-representation on the internet, providing them with the tools to manage their data effectively and make informed decisions about its utilization. In the current digital landscape, our online identities, constructed from elements like names, ages, and locations, tend to become fragmented, as each platform captures only limited aspects of who we truly are, leading to increased risks and vulnerabilities. This disjointed nature of digital identities highlights the critical need to reevaluate our approach to data ownership and privacy in a world that is becoming more interconnected and reliant on digital interactions. By addressing these challenges, we strive to foster a safer and more cohesive digital experience for everyone.

Media

Media

Integrations Supported

BDEX
Go2mobi

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

Affinidi

Date Founded

2020

Company Location

Singapore

Company Website

www.affinidi.com

Categories and Features

Categories and Features

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