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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is Census?

Census acts as a powerful operational analytics platform that bridges the gap between your data warehouse and the applications you use daily. It promotes shared access to customer information among sales, marketing, and customer success teams, ensuring that data remains consistently fresh without the need for technical support. With Census, you can easily publish SQL and dbt models from your data warehouse, eliminating the need for coding. This solution alleviates the burden of interpreting external APIs and managing complex scripts, allowing you to focus on your core business goals. Rather than wrestling with yet another source of truth, you can utilize the data already housed within your warehouse. The integration process is seamless; you simply select a destination application, map your data accordingly, and you are good to go. Census transforms your data into a resource that extends beyond just quarterly reports, empowering all members of your organization to take proactive measures. With real-time metrics available across various applications, your business operations can improve, leading to enhanced user satisfaction and increased revenue. Additionally, this efficient approach not only encourages collaboration among different teams but also stimulates innovation by simplifying the process of making data-driven decisions, ultimately fostering a culture of insight and growth. As a result, organizations can respond more swiftly to market changes and customer needs.

Media

Media

Integrations Supported

5X
ActiveCampaign
Amplitude
BDEX
Braze
Front
Go2mobi
Google Ads
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Klaviyo
Looker
Mailchimp
Meta Audience Network
Redshift
Salesforce
Salesforce Marketing Cloud
Sifflet
Zendesk

Integrations Supported

5X
ActiveCampaign
Amplitude
BDEX
Braze
Front
Go2mobi
Google Ads
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Klaviyo
Looker
Mailchimp
Meta Audience Network
Redshift
Salesforce
Salesforce Marketing Cloud
Sifflet
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

Census

Company Location

United States

Company Website

www.getcensus.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Product Data Management

Bill of Material Management
Document Management
Formula Management
Product Analytics
Product Lifecycle Management
Testing Management
Version Control

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