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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is IDCentral?

The importance of Digital ID verification is immense, particularly given that the market for digital services was expected to hit 18 billion dollars by 2020. Worryingly, around 50% of users tend to falsify information during the onboarding process, while the industry continues to face challenges from over 20 distinct types of ID fraud. Our platform acts as a central hub for Digital Identity solutions! Through our Digital ID solution, businesses can verify customer identities by leveraging alternative data sources in real-time. ID Cloud provides a comprehensive identity repository, allowing organizations to effortlessly convert various attributes into digital identities. Our ID Verification tools ensure trustworthy identity verification and authentication by using phone numbers and other alternative forms of identification. Furthermore, our Identity Scoring system offers data-driven insights that produce a detailed behavioral score for consumers. We maintain a substantial data repository with access to information from over 150 telecommunications companies globally, forming a rich database of insights. Additionally, we have developed an extensive network of businesses that require dependable ID information, enabling organizations to function effectively and securely, thus reinforcing the need for robust Digital ID solutions in today’s evolving landscape.

Media

Media

Integrations Supported

BDEX
Go2mobi

Integrations Supported

BDEX
Go2mobi

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

IDcentral

Date Founded

2019

Company Location

United States

Company Website

www.idcentral.io

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Identity Management

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

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