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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is Justtag?

We have created the largest DMP data platform in Central and Eastern Europe for programmatic and analytical projects, concentrating on user profiling based on both online and offline behaviors. By partnering with prominent publishers, such as general portals, price comparison sites, and mobile apps, we have developed a vast database that includes over 400 segments classified by various data types. These segments are easily accessible on platforms like ADFORM, DV360, XANDR, and SMART, and we also offer tailored segments designed specifically for our most selective clients. By leveraging sophisticated machine learning algorithms, we produce segments that deliver accurate results and forecasted reach. The integration of JustID Graph allows us to create segments that utilize first-party cookies, making it possible to engage with unique consumer demographics effectively. Furthermore, our innovative methodologies ensure we remain at the forefront of providing actionable insights and analytics that enhance successful marketing initiatives. This commitment to excellence not only elevates our clients' strategies but also helps us adapt to the ever-evolving landscape of digital marketing.

Media

Media

Integrations Supported

BDEX
Go2mobi

Integrations Supported

BDEX
Go2mobi

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

Justtag Group

Date Founded

2015

Company Location

Poland

Company Website

www.justtag.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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