LiveRamp Reviews & Ratings

LiveRamp

4.0 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Ratings and Reviews 1 Rating

Total 4 out of 5 stars
ease 4 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 4 out of 5 stars

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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is LiveRamp?

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.

Media

Media

Integrations Supported

BDEX

Integrations Supported

BDEX
ActionIQ
AdRoll
Bidtellect
Criteo Commerce Max
Cross Pixel
FreeWheel Beeswax
JamLoop
Kana
Lexer
LiveRamp Clean Room
Monetate
ShareThis
Skai
Skypoint AI Platform
X Ads (Twitter Ads)
tvScientific

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

LiveRamp

Date Founded

2014

Company Location

United States

Company Website

liveramp.com

Categories and Features

Categories and Features

Customer Intelligence

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Marketplaces

Not specified

Data Masking

Not specified

Data Monetization

Not specified

GDPR Compliance

Not specified

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

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