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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is Qonsent?

A user-friendly and accessible interface enables consumers to oversee their personal data clearly, thereby improving the relationship between brands and their clientele. The foundation of consumer identity is crucial for developing direct connections with consumers, which in turn supports tailored advertising and unique experiences. Through a partnership with TransUnion, QONSENTâ„¢ allows brands to build reliable relationships with authenticated consumers while effortlessly integrating into their current management frameworks. Those who use QONSENTâ„¢ enjoy a streamlined, one-time onboarding process that effectively validates their identity and secures their consent in a straightforward manner. The tenets of trust and transparency are embedded in a mutual understanding, exemplified by a clear agreement between the involved parties. Together with Ketch, we have launched the industry's first SmartQontract enablement platform, crafted to record the agreed-upon value exchange between brands and consumers, thus promoting a more responsible relationship. This forward-thinking strategy not only boosts consumer trust but also reinforces the overall interaction between brands and their customers, encouraging a more engaged and loyal customer base. Ultimately, this collaborative effort exemplifies how innovative solutions can elevate the standard of consumer-brand interactions.

Media

Media

Integrations Supported

BDEX
Go2mobi

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

Qonsent

Company Website

www.qonsent.com

Categories and Features

Categories and Features

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