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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is SnowcatCloud?

SnowcatCloud is a cloud-centric platform that focuses on customer data infrastructure, leveraging an open-source variant of Snowplow called OpenSnowcat. This innovative system empowers businesses to collect, manage, route, and consolidate behavioral and event-level data from a multitude of sources, including websites, mobile devices, servers, and Internet of Things (IoT) devices. By facilitating this comprehensive data aggregation, teams can create a detailed real-time perspective of their customers while retaining full control and ownership of the data they gather. The platform is flexible, offering various deployment options such as a fully-managed service, cloud-hosted solutions, “bring your own cloud” configurations, and self-hosted open-source installations, thus accommodating differing requirements related to privacy, budget constraints, and infrastructure capabilities. SnowcatCloud also prioritizes security, implementing enterprise-level protections such as SOC 2 Type II compliance to ensure strong data safety and prompt delivery. In addition to protecting data, the platform enhances event data streams through advanced identity resolution techniques, including browser fingerprinting and matching methods, which help to refine customer profiles and support the creation of an intricate customer knowledge graph for deeper insights. Moreover, it integrates effortlessly with analytics tools and data warehouses, promoting a more unified data ecosystem for organizations while enabling them to leverage insights more effectively for strategic decision-making.

Media

Media

Integrations Supported

BDEX
Go2mobi

Integrations Supported

Amazon Redshift
Amazon S3
Apache Spark
C++
Google Cloud BigQuery
HubSpot CRM
JavaScript
Magento
Neo4j
Pipedrive
Python
Shopify
Slack
Snowflake
Stripe
Zendesk
Zoom

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

SnowcatCloud

Date Founded

2020

Company Location

United States

Company Website

www.snowcatcloud.com

Categories and Features

Categories and Features

Data Pipeline

Not specified

Device Fingerprinting

Not specified

Identity Resolution

Not specified

Marketing Attribution

Not specified

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