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What is TransUnion TruEmpower?

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

What is TransUnion Digital Business Profile?

TransUnion Digital Business Profile empowers organizations to manage their business identity across the web with exceptional accuracy, confidence, and scale. It solves the widespread problem of inconsistent business listings by enabling brands to verify and enhance their location information through one unified platform. Every profile is geo-coded and scored for completeness, helping businesses maintain authoritative presence across search engines, directories, mobile apps, and navigation systems. With more than 80 premiere data partners, including Apple Maps, Bing, MapQuest, and NextDoor, TransUnion ensures broad and reliable distribution of updates. Small businesses enjoy a fast, user-friendly workflow, while enterprises can manage thousands of locations with bulk tools and automated processes. Agencies and resellers benefit from packaged services that they can resell for additional value and revenue. Data licensers receive high-confidence business data delivered in real time, supporting analytics, mapping, and identity verification. The platform’s accuracy reduces customer confusion, improves search performance, and strengthens local reputation. As a trusted provider in local search identity management, TransUnion maintains authorized relationships with national brands, search platforms, and digital partners. With Digital Business Profile, companies secure their presence everywhere consumers look.

Media

Media

Integrations Supported

AdMedia
Azure Marketplace
BDEX
Evolv Al
Eyeota
Go2mobi
Proximic by Comscore
TrueTargeting

Integrations Supported

AdMedia
Azure Marketplace
BDEX
Evolv Al
Eyeota
Go2mobi
Proximic by Comscore
TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$79 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.neustarlocaleze.biz

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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