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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Sensormatic IQ?

As the retail sector undergoes significant changes, the effective combination of digital and conventional strategies will enable retailers to succeed in an increasingly challenging market. Sensormatic IQ delivers exceptional insights across various areas, including inventory control, workforce enhancement, consumer behavior assessment, risk analysis, and marketing effectiveness. With the emergence of sophisticated sensors, IoT frameworks, and a range of external applications, retailers now enjoy remarkable access to data, irrespective of their digital transformation stage. By consolidating diverse data sources into one cohesive platform, Sensormatic IQ allows retailers to promptly make informed, data-driven decisions while gaining vital predictive and prescriptive insights necessary for fostering retail expansion. Moreover, leveraging the robust capabilities of Google Cloud, Sensormatic IQ promotes swift innovation through a secure, scalable, and managed enterprise platform, equipping retailers to swiftly adapt to shifting market dynamics and consumer expectations. This all-encompassing strategy not only boosts operational efficiency but also prepares retailers to better foresee and react to changing industry trends, ultimately positioning them for long-term success. As a result, the synergy between technology and retail operations has never been more critical.

Media

Media

Integrations Supported

Google Cloud Platform

Integrations Supported

Google Cloud Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Sensormatic

Date Founded

1970

Company Location

Germany

Company Website

www.sensormatic.com/sensormatic-iq

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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