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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Sterison Image Recognition?

By swiftly addressing redundancies, image recognition technology can significantly enhance the efficiency of FMCG and CPG manufacturers. This innovation enables field representatives to allocate more time to sales activities rather than being bogged down by monotonous paperwork and analysis. Furthermore, it aids in establishing visual consistency across various retail locations. As a result, manufacturers gain agility in monitoring performance and brand distribution, allowing them to respond to customer demands in a timely fashion. Additionally, it plays a crucial role in effectively assessing product freshness. Insights derived from this technology can guide brands in improving product placement and enhancing visual displays to make them more attractive and impactful. Essentially, image recognition facilitates the collection of vital data that can optimize shelf merchandising layouts. Ultimately, this all contributes to achieving flawless retail execution. Sterison’s advanced retail execution solution, retailVision, not only incorporates robust image recognition capabilities for effective planogram implementation but also enhances the overall efficiency of sales, merchandising, and marketing teams. Engineered for maximum sales and operational efficiency, it employs intelligent automation tailored to refine every aspect of your business processes. With this technology at your disposal, the potential for growth and improved customer satisfaction is substantial.

Media

Media

Integrations Supported

Sterison SFA

Integrations Supported

Sterison SFA

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.005/Per image
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Sterison Technology

Date Founded

2019

Company Location

India

Company Website

www.sterison.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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