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What is Trendpop?

Trendpop distinguishes itself as the leading analytics and insights platform specifically designed for short-form video marketing, focused on enabling users to achieve viral success on various social video platforms. Our highly skilled team employs a data-driven approach to address the complexities of virality; our sophisticated core engine has gathered and analyzed over a billion social video posts through advanced algorithms aimed at understanding the recommendation systems that promote viral content. Established in August 2020 by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), Trendpop successfully attracted investment from YCombinator (W21) and reached profitability within just a year of its inception. By early 2022, Trendpop joined forces with Collab, a well-established entity in the digital creator landscape and an official partner for TikTok's creative and marketing initiatives. At present, Trendpop plays a crucial role in implementing TikTok marketing strategies for top record labels across North America, while also swiftly expanding into various other industries like film, television, beauty, and direct-to-consumer eCommerce. With a steadfast dedication to innovation and expansion, Trendpop is set to transform the way brands engage with their audiences in the rapidly changing world of social media, ensuring they remain at the forefront of digital marketing trends. The company’s unique insights are becoming increasingly valuable as more brands recognize the potential of short-form video content.

What is Social DNA?

Social DNA is an innovative frame-by-frame analyzer for TikTok hooks, tailored specifically for social media agencies and professionals. Unlike traditional analytics platforms that simply report metrics like views and engagement, Social DNA offers a deeper understanding by uncovering the reasons behind these statistics and providing practical insights for enhancing future strategies. Our cutting-edge platform evaluates 7-8 frames from the critical initial 3-6 seconds of TikTok videos, calculating a hook effectiveness score from 0 to 10 and categorizing different hook types such as Question Hook, Pattern Break, and Problem Reveal while analyzing attention mechanics that include motion dynamics, text strategies, emotional triggers, and visual contrasts. In under an hour, we generate three comprehensive white-label reports for our users: The Performance Intelligence Report highlights the Social DNA score (on a scale of 0-100), benchmarks metrics against data from 2025, identifies elements that contribute to virality, and performs a pattern analysis. The Strategy Blueprint acts as an extensive hook playbook detailing which hooks work best and the rationale behind their effectiveness, along with a 30-day content roadmap, an optimal posting strategy, and a framework for A/B testing. Finally, the Content Execution Guide presents seven ready-to-film video concepts, complete with scripts, shot lists, and detailed frame-by-frame breakdowns, thus empowering creators to streamline their content creation process. Collectively, these resources not only enhance TikTok strategies but also significantly boost user engagement and success on the platform.

Media

No images available

Media

No images available

Integrations Supported

TikTok

Integrations Supported

TikTok

API Availability

API Availability

Pricing Information

$250/month/user
Free Trial Offered?

Pricing Information

£49.99 one-time payment

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

Trendpop

Date Founded

2022

Company Location

United States

Company Website

www.trendpop.com

Company Facts

Organization Name

Social DNA

Date Founded

2025

Company Location

United Kingdom

Company Website

www.social-dna.co.uk

Categories and Features

Categories and Features

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