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What is Trendpop?

Trendpop distinguishes itself as the leading analytics and insights platform specifically designed for short-form video marketing, focused on enabling users to achieve viral success on various social video platforms. Our highly skilled team employs a data-driven approach to address the complexities of virality; our sophisticated core engine has gathered and analyzed over a billion social video posts through advanced algorithms aimed at understanding the recommendation systems that promote viral content. Established in August 2020 by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), Trendpop successfully attracted investment from YCombinator (W21) and reached profitability within just a year of its inception. By early 2022, Trendpop joined forces with Collab, a well-established entity in the digital creator landscape and an official partner for TikTok's creative and marketing initiatives. At present, Trendpop plays a crucial role in implementing TikTok marketing strategies for top record labels across North America, while also swiftly expanding into various other industries like film, television, beauty, and direct-to-consumer eCommerce. With a steadfast dedication to innovation and expansion, Trendpop is set to transform the way brands engage with their audiences in the rapidly changing world of social media, ensuring they remain at the forefront of digital marketing trends. The company’s unique insights are becoming increasingly valuable as more brands recognize the potential of short-form video content.

What is Trapster?

Trapster operates as an online marketplace designed to assist video game studios, publishers, and gaming influencers in their marketing efforts. Game studios kick off their promotional campaigns by selecting a game, setting a budget and payment rates, and defining the types of content they require, while creators have the opportunity to browse these campaigns and create engaging short-form videos for platforms such as TikTok, YouTube Shorts, and Instagram Reels. Moreover, studios can evaluate how well creators are engaging their audience and utilize Steamworks to monitor wishlist metrics associated with their marketing efforts. The platform guarantees that the effectiveness of each campaign is tracked and validated across various social media platforms, with studios being charged based on the confirmed performance results at the agreed-upon rates. Besides these capabilities, Trapster also facilitates creator registrations, outlines campaign details, distributes game keys, and manages payments to creators. This platform is particularly well-suited for promoting games during critical periods such as launches, demos, sales, and other marketing activities, effectively bridging the gap between game developers and content creators in the gaming industry. By nurturing these collaborations, Trapster seeks to boost the prominence and outreach of video games, helping them stand out in a crowded marketplace. Ultimately, this innovative approach enhances the synergy between creators and studios, fostering a more dynamic marketing environment.

Media

No images available

Media

Integrations Supported

TikTok

Integrations Supported

TikTok
Instagram
Stripe
Twitch
YouTube Shorts

API Availability

API Availability

Has API

Pricing Information

$250/month/user
Free Trial Offered?

Pricing Information

$3,000/platform
Creator accounts are free; studio campaigns require a $3,000 minimum budget per platform. Trapster charges a 20% platform fee on campaign spend. Studio budgets are funded at launch and held in escrow; billing is based on verified metrics at the agreed campaign rate. Unused balance is refunded after completion, less applicable fees.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

Trendpop

Date Founded

2022

Company Location

United States

Company Website

www.trendpop.com

Company Facts

Organization Name

Trapster.gg

Date Founded

2026

Company Location

United States

Company Website

trapster.gg

Categories and Features

Categories and Features

Influencer Marketing

Not specified

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