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What is Trendscope?

Trendscope provides accurate and timely forecasts of emerging trends that significantly enhance your innovation strategies. By analyzing a vast array of real-time consumer discussions online, it evaluates, ranks, and predicts the growth potential of various trends, helping you pinpoint those that will most influence your target audience. This robust tool empowers businesses to expedite their innovation processes and make well-informed decisions, ensuring a competitive edge in the marketplace. Users can easily access in-depth insights related to each trend within their industry. Advanced proprietary NLP (Natural Language Processing) technology reveals every topic currently gaining traction online, effectively closing any gaps in your research. The Trend Prediction Value (TPV) serves as a scientifically grounded metric that accurately gauges a trend's future relevance. It brings to light previously overlooked market opportunities through data-driven insights, elevating your research beyond traditional trend analysis and ethnographic studies. Ultimately, this positions you to initiate more strategic business ventures. With Trendscope, you can completely revolutionize your approach to innovation and trend assessment, making it an essential tool for any organization aiming to stay ahead of the curve. Moreover, leveraging Trendscope can lead to more proactive and informed decision-making, fostering a culture of continuous improvement and adaptability in dynamic markets.

What is Circana?

Circana functions as a market research and analytics company that delivers comprehensive insights into consumer behavior by utilizing extensive datasets, advanced AI visualization tools, and expert knowledge spanning more than 25 industries. Their services include market monitoring, predictive analytics, and strategic solutions that help businesses assess their performance, forecast future trends, and identify avenues for expansion. Operating internationally, Circana serves clients across a wide array of sectors such as food and beverage, fashion, technology, and healthcare. Committed to transforming complex data into understandable insights, Circana partners with brands to address business challenges and foster innovation, with the ultimate goal of improving decision-making processes. By harnessing its vast expertise, Circana enables organizations to remain competitive in an ever-changing marketplace, ensuring they are well-equipped to navigate future challenges and seize emerging opportunities.

Media

Media

Integrations Supported

Amazon
Reddit
VK
Weibo
X (Twitter)

Integrations Supported

Amazon
Reddit
VK
Weibo
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Black Swan Data

Date Founded

2011

Company Location

United Kingdom

Company Website

www.blackswan.com/trendscope/

Company Facts

Organization Name

Circana

Date Founded

2023

Company Location

United States

Company Website

www.circana.com

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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