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What is Trendscope?

Trendscope provides accurate and timely forecasts of emerging trends that significantly enhance your innovation strategies. By analyzing a vast array of real-time consumer discussions online, it evaluates, ranks, and predicts the growth potential of various trends, helping you pinpoint those that will most influence your target audience. This robust tool empowers businesses to expedite their innovation processes and make well-informed decisions, ensuring a competitive edge in the marketplace. Users can easily access in-depth insights related to each trend within their industry. Advanced proprietary NLP (Natural Language Processing) technology reveals every topic currently gaining traction online, effectively closing any gaps in your research. The Trend Prediction Value (TPV) serves as a scientifically grounded metric that accurately gauges a trend's future relevance. It brings to light previously overlooked market opportunities through data-driven insights, elevating your research beyond traditional trend analysis and ethnographic studies. Ultimately, this positions you to initiate more strategic business ventures. With Trendscope, you can completely revolutionize your approach to innovation and trend assessment, making it an essential tool for any organization aiming to stay ahead of the curve. Moreover, leveraging Trendscope can lead to more proactive and informed decision-making, fostering a culture of continuous improvement and adaptability in dynamic markets.

What is Predictive Marketing Analytics?

Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.

Media

Media

Integrations Supported

Amazon
Reddit
VK
Weibo
X (Twitter)

Integrations Supported

Amazon
Reddit
VK
Weibo
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Black Swan Data

Date Founded

2011

Company Location

United Kingdom

Company Website

www.blackswan.com/trendscope/

Company Facts

Organization Name

Prevedere Software

Company Location

United States

Company Website

prevedere.com/functions/marketing/

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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