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What is Triblio?

Triblio's Account Based Marketing (ABM) solution effectively merges inbound and outbound marketing tactics with sales strategies to drive revenue growth. This platform enables our valued clients to implement targeted advertising, customize web interactions, and activate sales triggers aimed at generating interest from their crucial target accounts. Acknowledging the importance of synchronizing multichannel campaigns, Triblio integrates seamlessly with a wide range of marketing, sales, and analytics tools. Our unique intent data, which includes 175 million global profiles and 5 billion monthly interactions, allows for the precise identification of accounts that are actively searching for your products and services. With an easy-to-use drag-and-drop interface, users can design and oversee complex multi-channel, multi-stage ABM campaigns that lead prospects from their initial interest to a successful sale. Furthermore, users can easily create elaborate, multi-step, multi-channel ABM campaigns that provide automatic support for buyers throughout their entire purchasing process, fostering a coherent and engaging customer experience. This all-encompassing strategy not only elevates client interaction but also dramatically increases the chances of conversion at each stage of the sales journey, ultimately contributing to long-term business success. As a result, businesses can expect a more streamlined approach to reaching and converting their target audience.

What is Path2Response?

We differentiate ourselves from traditional data cooperatives by employing our unique algorithms to integrate conventional data, like individual purchasing habits, with the cutting-edge and largely untapped area of online browsing behavior and buyer intent. This innovative combination of information not only improves the effectiveness of standard Coop lists but also allows us to identify previously unrecognized website visitors for targeted direct mail campaigns. While a typical data cooperative might see two shoppers who bought shoes last month as indistinguishable, sharing similar buying histories and equal probabilities for future purchases, we at Path2Response uncover a more intricate narrative; one buyer is satisfied with their selection, whereas the other is still actively seeking a second pair of shoes online. Both consumers hold potential value, yet we understand that the latter is currently in a buying mindset, showcasing a clear intent to acquire another pair. This deeper insight empowers us to customize our outreach strategies, enabling us to connect with the most relevant customers precisely when they are ready to engage. By recognizing the subtle differences in consumer behavior, we can optimize our marketing efforts and drive more impactful results.

Media

Media

Integrations Supported

Acoustic Campaign
Adobe Analytics
Bombora
Drift
Eloqua
Foundry Intent
G2 Buyer Intent
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Intercom
LeadSift
Marketo
Microsoft Dynamics 365
Microsoft Power BI
Octane11
Outreach
RocketReach
Salesforce

Integrations Supported

Acoustic Campaign
Adobe Analytics
Bombora
Drift
Eloqua
Foundry Intent
G2 Buyer Intent
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Intercom
LeadSift
Marketo
Microsoft Dynamics 365
Microsoft Power BI
Octane11
Outreach
RocketReach
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Triblio (a Foundry company)

Date Founded

2013

Company Location

United States

Company Website

triblio.com

Company Facts

Organization Name

Path2Response

Date Founded

2013

Company Location

United States

Company Website

path2response.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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