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What is TruSpend?

Gaining insight into customer preferences is essential for any business aiming for success. Although there are numerous indicators to consider, the most accurate representation of consumer interest is found in their spending habits. TruSpend’s innovative marketing performance management platform effectively connects the dots between consumer purchasing behaviors and marketing investments. Worldpay from FIS stands out as a frontrunner in this sector, handling over 40 billion transactions annually. By providing marketers with the tools to correlate consumer buying trends with their advertising budgets, TruSpend enables them to fine-tune their marketing approaches, improve customer interaction, and increase overall revenue. This integration not only links advertising expenditures to real-time purchasing data but also helps to identify and eliminate unproductive marketing efforts. Equipped with effective management tools for marketing spending, businesses can clearly identify the strategies that drive sales growth. Furthermore, we assist in implementing streamlined payment solutions tailored to meet the expectations of both your organization and your customers, guaranteeing a smooth experience for everyone involved in the transaction process. With these capabilities, businesses can confidently navigate the complexities of consumer behavior while optimizing their marketing strategies.

What is Cardlytics?

Through partnerships with top financial institutions, we gain a deep insight into consumer spending behaviors, which includes their buying patterns from competing brands. This valuable purchase information is foundational to our business operations. We create targeted strategies designed to increase our market presence among both new and existing customers. Utilize our secure, fraud-resistant platform via advertisements that truly add value for consumers. We provide precise evaluations of the real, incremental impacts of our marketing initiatives across both physical and digital environments. The feedback loop is completed with actual transaction data, enabling us to carefully monitor campaign results and accurately report sales both online and offline. This comprehensive approach allows us to refine our strategies continuously, ensuring our clients achieve the highest possible return on investment. By consistently analyzing and adapting, we remain at the forefront of market trends and consumer preferences.

Media

Media

Integrations Supported

Amazon Fresh
DoorDash
Instacart
Uber Eats
Walmart

Integrations Supported

Amazon Fresh
DoorDash
Instacart
Uber Eats
Walmart

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FIS

Date Founded

1968

Company Location

United States

Company Website

www.fisglobal.com/products/truspend

Company Facts

Organization Name

Cardlytics

Date Founded

2008

Company Location

United States

Company Website

www.cardlytics.com

Categories and Features

Spend Management

Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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