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What is True ROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is LoopMe?

LoopMe’s innovative advertising platform utilizes cutting-edge Artificial Intelligence alongside a mobile Data Management Platform (DMP) to deliver outstanding video advertising experiences across mobile devices, desktops, and connected TVs. Users can tap into the platform's highly regarded advertising and optimization capabilities through multiple purchasing options, ensuring that video campaigns are executed successfully. By combining attribution, AI, and detailed analytics, LoopMe enhances the effectiveness of brand advertising efforts. Planning and booking video campaigns across various devices is made simple, allowing users to harness data and AI-driven tools for remarkable results that align with their marketing goals. Studies show that video continues to be the most powerful advertising medium available today. LoopMe features an extensive array of mobile video formats, such as pre-roll, vertical, native, 360, and award-winning rich media creative, enabling you to customize your campaigns to meet specific needs. This wide variety empowers marketers to resonate more deeply with their target audiences while optimizing the overall performance of their campaigns, ultimately leading to greater engagement and success.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
LINK
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
LINK
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

LoopMe

Date Founded

2012

Company Location

United Kingdom

Company Website

loopme.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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