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What is TrueChoice?

Located in New York, TrueChoice Solutions excels in real-time tracking of customer preferences. Numerous innovative clients from the FORTUNE Global 1000 take advantage of the TrueChoiceâ„¢ Predictive Selling Suite, which utilizes patented econometric techniques that allow businesses to accurately gauge the shifting preferences of individual customers and employees as they occur. This method not only improves the overall experience for customers but also expedites the creation of sales leads and substantially enhances the profitability of each sale. TrueChoice Solutions delivers immediate insights into customer preferences, purchasing habits, and requirements, providing a forward-looking view of developing market trends. By harnessing these insights, our clients can strengthen their relationships with customers while simultaneously refining their marketing strategies, promoting innovation, and steering efforts for new product development. As a result, our solutions empower businesses to do more than merely respond to market fluctuations; they enable companies to actively influence and direct these changes for their benefit. With the ability to anticipate shifts in consumer behavior, clients can remain ahead of the competition.

What is LiftLab?

LiftLab is an innovative marketing analytics platform aimed at optimizing media spending and maximizing the effectiveness of advertising through a robust framework of data-centric measurement, modeling, and experimentation. At the core of its offerings lies the "LiftLab Trust Engine," which combines sophisticated econometric modeling, particularly an agile Marketing Mix Model (MMM), with hands-on media experiments such as geo-testing, enabling users to gain transparent and unbiased insights into how each marketing dollar contributes to revenue generation, both in the short term and in terms of long-term brand development and effectiveness. By facilitating the integration of sales data, advertising expenditures, post-purchase surveys, brand-lift evaluations, and attribution metrics from various online and offline channels, LiftLab adeptly assesses incrementality, uncovering the true impact of media investments while moving away from conventional last-click attribution methods and the limited analytics offered by closed-platform ecosystems. This holistic methodology not only enhances decision-making capabilities but also cultivates a more profound understanding of the complex interplay between marketing strategies and overall business growth, ultimately leading to more informed and strategic investments in marketing initiatives. As a result, businesses can navigate the ever-evolving marketing landscape with greater confidence and clarity.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrueChoice

Company Location

United States

Company Website

www.truechoice.io

Company Facts

Organization Name

LiftLab

Date Founded

2018

Company Location

United States

Company Website

liftlab.com

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Categories and Features

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