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Ratings and Reviews 0 Ratings
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What is TrueTargeting?
TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.
What is AdTargeting?
AdTargeting is an outstanding platform for honing in on interests on Facebook and discovering keywords on Google, allowing users to pinpoint niche ad terms that appeal to broad audiences. This innovative tool aims to improve advertising return on investment through targeted audience engagement. With an extensive selection of keywords available, AdTargeting reveals hidden interests, making it easier for users to connect with their target demographics and potentially attract traffic away from their competitors. Users benefit from comprehensive analytics related to interests and Google keyword evaluations, as well as insights into Facebook advertising strategies, which can be crucial for analyzing and leveraging competitor tactics. The platform organizes interests into multiple categories, including shopping and fashion, entertainment, business, industry, and technology, while offering detailed subdivisions to enhance usability. Additionally, it provides the ability to compare audience demographics for different interests or keywords, helping users determine the best fit for their offerings. By delivering organized lists and valuable insights into interests and keywords, users are equipped to keep pace with emerging industry trends and opportunities, ensuring a competitive edge in an ever-evolving advertising environment. Moreover, AdTargeting’s user-friendly interface simplifies the navigation process, making it accessible for both seasoned marketers and newcomers alike.
Integrations Supported
Bing
DoubleVerify
Experian Connect
Facebook
Facebook Ads
Google
Google Ads
Infillion XGraph
LiveRamp
Oracle BlueKai
Integrations Supported
Bing
DoubleVerify
Experian Connect
Facebook
Facebook Ads
Google
Google Ads
Infillion XGraph
LiveRamp
Oracle BlueKai
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/truetargeting/
Company Facts
Organization Name
AdTargeting
Company Location
United States
Company Website
adtargeting.io
Categories and Features
Categories and Features
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
