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            What is Affinity Answers?
                Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.
            
        
            Integrations Supported
            
                
    DoubleVerify
            
            
        
        
    
        
        
            
                
    Experian Connect
            
            
        
        
    
        
        
            
                
    Facebook
            
            
        
        
    
        
        
            
                
    Infillion XGraph
            
            
        
        
    
        
        
            
                
    Instagram
            
            
        
        
    
        
        
            
                
    LiveRamp
            
            
        
        
    
        
        
            
                
    Neustar Localeze
            
            
        
        
    
        
        
            
                
    Oracle BlueKai
            
            
        
        
    
        
        
            
                
    Reddit
            
            
        
        
    
        
        
            
                
    Semasio
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    DoubleVerify
            
            
        
        
    
        
        
            
                
    Experian Connect
            
            
        
        
    
        
        
            
                
    Facebook
            
            
        
        
    
        
        
            
                
    Infillion XGraph
            
            
        
        
    
        
        
            
                
    Instagram
            
            
        
        
    
        
        
            
                
    LiveRamp
            
            
        
        
    
        
        
            
                
    Neustar Localeze
            
            
        
        
    
        
        
            
                
    Oracle BlueKai
            
            
        
        
    
        
        
            
                
    Reddit
            
            
        
        
    
        
        
            
                
    Semasio
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
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                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/truetargeting/
Company Facts
Organization Name
Affinity Answers
Company Location
United States
Company Website
www.affinityanswers.com/data/
Categories and Features
Categories and Features
Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring