Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • MRI-Simmons Reviews & Ratings
    2 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    22 Ratings
    Company Website
  • BytePlus Recommend Reviews & Ratings
    1 Rating
    Company Website
  • D&B Connect Reviews & Ratings
    170 Ratings
    Company Website
  • Yodeck Reviews & Ratings
    5,991 Ratings
    Company Website
  • Admiral Reviews & Ratings
    47 Ratings
    Company Website
  • Robin Reviews & Ratings
    324 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website
  • Modento Reviews & Ratings
    89 Ratings
    Company Website
  • Pipedrive Reviews & Ratings
    8,642 Ratings
    Company Website

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Facebook
Infillion XGraph
Instagram
LiveRamp
Neustar Localeze
Oracle BlueKai
Reddit
Semasio
The Trade Desk
TikTok
TransUnion TruVision
X (Twitter)

Integrations Supported

DoubleVerify
Experian Connect
Facebook
Infillion XGraph
Instagram
LiveRamp
Neustar Localeze
Oracle BlueKai
Reddit
Semasio
The Trade Desk
TikTok
TransUnion TruVision
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Popular Alternatives

Popular Alternatives