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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

Brandwatch
Buffer
DoubleVerify
Experian Connect
Hootsuite
Infillion XGraph
LiveRamp
Meltwater
NetBase Quid
Neustar Localeze
Oracle BlueKai
Pulsar Platform
Semasio
Talkwalker
TransUnion TruVision
X (Twitter)

Integrations Supported

Brandwatch
Buffer
DoubleVerify
Experian Connect
Hootsuite
Infillion XGraph
LiveRamp
Meltwater
NetBase Quid
Neustar Localeze
Oracle BlueKai
Pulsar Platform
Semasio
Talkwalker
TransUnion TruVision
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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