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What is TrueTargeting?
TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.
What is Audiohook?
Audiohook is an all-encompassing platform designed for programmatic audio advertising, which facilitates connections between brands and listeners across multiple channels such as podcasts, streaming music services, and digital radio. This platform boasts a vibrant marketplace tailored specifically for podcast advertising, allowing brands to find ideal podcasts through filters based on genres, audience demographics, and other relevant metrics. By making it simple for advertisers to align their brands with appropriate podcasts, Audiohook enables ad placements across diverse audio channels. The platform enhances the management and purchasing processes for podcast ads, providing users with intuitive tools and comprehensive analytics to monitor performance and make educated decisions. Additionally, Audiohook partners with numerous audio advertising networks, ensuring advertisers can reach their intended audience no matter where they engage with audio content. With its sophisticated programmatic targeting features, advertisers can communicate with the most relevant listeners by honing in on specific demographics, interests, and listening habits. This capability not only streamlines ad delivery but also significantly boosts engagement rates. Ultimately, Audiohook stands out as an essential tool for optimizing the effectiveness of audio advertising in today's fast-paced digital environment.
Integrations Supported
Audacy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Pandora
Semasio
SoundCloud
Spotify
Integrations Supported
Audacy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Pandora
Semasio
SoundCloud
Spotify
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/truetargeting/
Company Facts
Organization Name
Audiohook
Company Location
United States
Company Website
www.audiohook.com
