TrueTargeting vs. Postie

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

Having a substantial customer base comes with numerous benefits! These initial initiatives at the top of the sales funnel interact with prospective customers who have not yet made a purchase from your brand, with the possibility of reaching over 200 million households across the U.S. We utilize interest and behavioral analytics to develop detailed audience personas, incorporating lookalike models based on your customer relationship management data. By testing different audience segments and data sources, we are able to continually refine and improve strategies that deliver optimal outcomes for your business. Seize the chance to convert web traffic into sales; our efficient mid-funnel strategies utilize identity resolution to link website visits to mailing addresses, allowing you to re-target these visitors through Direct Mail campaigns. With the implementation of programmatic triggers, you can customize your communications based on user behavior, such as specific page visits or sources of traffic, and harmonize these efforts with other marketing channels including email and social media. Enhance your customer lifetime value; our strategies focused on the bottom of the funnel are tailored to achieve the highest conversion rates by encouraging repeat purchases and re-engaging customers who have previously drifted away. By employing these extensive strategies, you can establish a dynamic marketing ecosystem that maximizes both customer engagement and overall profitability, ensuring long-term success for your brand. Furthermore, this comprehensive approach allows you to stay ahead of the competition in an ever-evolving market.